The Centre on Saturday launched a campaign to showcase India as a premier wedding destination on the global stage at EEMAGINE 2023 in Mumbai.

“Building upon the vision of Prime Minister Shri Narendra Modi’s “Developing Tourism in Mission Mode,” Ministry of Tourism unveiled an ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage. This campaign seeks to explore avenues of great potential, for scaling tourism in India to new heights. The campaign seeks to expand India’s wedding industry, by enticing couples from around the world to embark on a remarkable journey to celebrate their special day in India,” the Ministry of Tourism said in a statement.

“The campaign begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way. From breathtaking landscapes to sacred traditions, from tantalising culinary delights to cutting-edge infrastructure, this campaign captures the essence of India’s grandeur, inviting couples to say “I do” against a backdrop that transcends imagination,” it further said.

“It celebrates the fusion of India’s ancient heritage with modern elegance, weaving a narrative that entices the world to embark on an unforgettable journey of love and celebration,” the statement added.

Launching the special campaign, Union Minister for Culture, Tourism, and DoNER G. Kishan Reddy, said, “Today marks the beginning of a remarkable journey. A mission to position India as the epitome of wedding destinations worldwide. With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation.”

“Our 360-degree approach will ensure that every moment, from the first “hello” to the final “I do,” is a testament to India’s warm embrace and rich heritage,” he added.