The Central government has decided to rename the Ayushman Bharat-Health and Wellness Centres (AB-HWCs) as ‘Ayushman Arogya Mandir’, PTI has reported citing its official sources.
As per the report, the Union Health Ministry has sent a letter to the states and Union territories to implement the rebranding exercise by the end of this year.
The Ministry has asked states to upload photographs of rebranded primary health facilities on the Ayushman Bharat-Health and Wellness Centres (AB-HWC) portal. It has underlined that the National Health Mission (NHM) logo is to be retained in the rebranded centres. The rebranded AB-HWCs will also have a new tagline – ‘Arogyam Parmam Dhanam’.
“These centres have been successful in taking the thinking and healthcare delivery from illness to wellness. Now, going one step ahead and to realise the dream of Ayushman India the competent authority has decided to rename the Ayushman Bharat-Health and Wellness Centres as ‘Ayushman Arogya Mandir’ with the tagline ‘Arogyam Parmam Dhanam,” the Ministry said in the letter dated November 25.
The new name ‘Ayushman Arogya Mandir’ and the tagline ‘Arogyam Paraman Dhanam’ should replace the existing title ‘Ayushman Bharat – Health and Wellness Centre’ across all operationalised AB-HWCs, it added.
Under the Ayushman Bharat Yojana, more than 1.6 lakh AB- HWCs have been successfully established across states and UTs over the last five years.
AB-HWC aims to provide comprehensive primary healthcare, including both maternal and child health services, and free essential drugs and diagnostic services close to people’s homes.
