Tesla CEO Elon Musk apparently mocked the new film Barbie.

Responding to a meme that compared Barbie to Twitter, and Christopher Nolan’s Oppenheimer to X, which is what Musk has rebranded Twitter as, the Tesla CEO tweeted, “If you take a shot every time Barbie says the word ‘Patriarchy,’ you will pass out before the movie ends.”

Several Western conservative commentators, such as Ben Shapiro and Piers Morgan, have criticised about Barbie’s themes. In a video, Shapiro criticised the film, and set fire to Barbie dolls.

“If I made a movie mocking women as useless dunderheads, constantly attacking the matriarchy, and depicting all things feminist as toxic bull**t, I wouldn’t just be canceled, I’d be executed,” Morgan wrote in the New York Post.