Zomato has said that its newly launched Pure Vegetarian delivery fleet will continue to wear Zomato’s trademark red instead of green as previously announced..
“All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red,” CEO Deepinder Goyal said on Wednesday in its latest update.
“This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days… our rider’s physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice if that happened because of us” Goyal further said in a post on X.
Earlier on Tuesday, Zomato announced launch of Pure Veg Fleet to serve customers with purely vegetarian dietary preferences. “Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food and will exclude all restaurants which serve any non-veg food item,” Goyal said on Tuesday.
“Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” he added.
